As the company grew from a small, engineer-designed company to a larger, UCD-focused company with an improved UX, their marketing website and native app needed complete refresh and cohesion to create and reflect the beauty and simplicity of the product, and to better serve their users' needs.
• UX / Product Design Lead
• Photography Creative Director & Manager
• UI / Visual Designer
• Interaction Designer
• Information Architect
• Test Facilitator
• Product Management for UX Projects, initially
• Design QA
• Supervisor of Junior Contractor & Photographers
• Budgetary and time constraints limited our amount of time and effort.
• As is true with most startups, there were resource constraints. I was doing both strategy and trench-work for marketing/branding and UX/Product design, as well as management of junior employees/interns/inexperienced teams.
✓ Created all new and refreshed user experience for web (desktop and mobile) and native app (iOS and Android) based on data, research, and psychological principles. This included all wireframing, prototyping, UX and market research, UX product planning and documentation, visual design, data read, and testing strategy.
✓ Created refreshed and consistent UI kit and full visual design system, resulting in greater brand consistency, easier code implementation, consistent visual design experience for participants.
✓ Worked with an Agile Tech team, Product Director, internal departments, and external vendors to optimize and drive business decisions for our product.
✓ Provided Design ideation/workshops with the company to help involve internal employees with our Product vision
✓ Drove the integration of UCD processes and methodologies into the dev process. Provided research and UX leadership to help conceive innovative concepts.
✓ Learned a great amount about behavior change, psychological principles, and outcomes in general and in relation to parking and participant lifestyle needs through research, workshops, surveys, data read, and more.
✓ User tests were highly successful, from response by participants to task completion success and refinement focus.
✓ Designed and developed/coded live style guide and User Traits documents for communication of refreshed brand and best practices, resulting in greater efficiency and consistency
✓ Recruited/managed/coached jr designers, interns, photography contractors; creating onboarding and standardized processes for both
✓ Developed tests for usability studies and site optimization testing.
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