My job was to create easier, more engaging, and more delightful travel planning and booking online through good design and interaction. I was primarily a Visual UX Designer on an Agile team, focusing on site optimization and company rebrands.
• UX / Visual Designer
• Information Architect
• Assistant Copywriter
• The company was not ready for a fully new and innovative style redesign so our designs were limited to smaller space, current grid, and current home-grown development space.
• Time constraints
✓ My rebrand design was chosen to be the new face of the Orbitz for both desktop and mobile.
✓ Created a new visual brand, with updated info architecture, color palette, typography, photography, and copy style, viewed by millions a day; resulting in higher engagement
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